Asian Journal of Case Research (AJCR) aims to provide an avenue for academics and trainers who adopt the use of case methodology in

teaching and training. The journal is also an avenue for case researchers to publish and share their ideas and findings. In addition, we accept two other

types of case-related articles in the form of illustration (as in a consultant report) or research paper using the case approach methodology. Emphasis will be

given to the publication of cases from Asia.

AJCR seeks to:

• Publish and make available quality cases to trainers interested in using case studies as a knowledge sharing and teaching tool;
• Provide a platform for researchers, academicians,practitioners, and trainers who are interested in the use of case study togenerate and share knowledge;
• Encourage the contribution of cases in the broad areas of social sciences such as general management, operations, marketing, finance, strategies, organizational behaviour, human resource, ethics, economics,accounting, and hospitality and tourism.

The cases submitted for publication will be double-blind reviewed to ensure academic rigor and integrity. All cases submitted must comply with AJCR submission requirements.AJCR is a biannual journal published in March and September by School of Business of Economics (SPE), Universiti Putra Malaysia (UPM). In addition to its regular issues, the Journal will also periodically publish special or thematic issues.

The Journal will indexing in MyCite on 2025 and following with SCOPUS

ISSN 1985-4579
Publication Frequency

2 issues per year

Editor-in-Chief:

Prof. Dr. Rozanah Ab. Rahman

Editorial Office:

School of Business and Economics

Universiti Putra Malaysia
43400 UPM Serdang

Selangor, Malaysia
Email: ajcr.spe@upm.edu.my