About the Journal

The Asian Journal of Case Research (AJCR) is dedicated to serving as a platform for academics and trainers utilizing case methodology in teaching and training. This journal also welcomes case researchers to share their ideas and findings, with a particular focus on cases originating from Asia.

The key objectives of AJCR are as follows:

1.	Disseminate high-quality cases for educators interested in employing case studies as effective knowledge-sharing and teaching tools.
2.	Provide a forum for researchers, academicians, practitioners, and trainers interested in utilizing case studies to generate and exchange knowledge.
3.	Encourage the submission of cases across diverse social science areas, including general management, operations, marketing, finance, strategies, organizational behavior, human resources, ethics, economics, accounting, hospitality, and tourism.

All cases submitted for publication will undergo a rigorous double-blind review process to ensure academic rigor and integrity. Adherence to AJCR's submission requirements is mandatory.

Published biannually in March and September by the School of Business and Economics (SPE) at Universiti Putra Malaysia (UPM), AJCR not only releases regular issues but also features special or thematic issues periodically.

The journal anticipates being indexed in MyCite in 2025, with subsequent inclusion in SCOPUS.